Our company just laid off the entire

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When calling soon after they start a trial, I’ve had several people say: ‘You read my mind! How did you know I wanted to talk to someone at Close?’ So it’s a very positive sentiment.
4. Negotiate and Close
If you’re selling to multiple buyer personas, remember that not everyone you contact will respond to the same sales pitch. The best outreach is personalized, so be prepared to change up your script on the fly depending on what your lead says.

Make a list of common sales objections that inbound leads tend to have and prepare answers for each one.

Here’s what that might look like in practice for a B2B digital marketing agency:

Inbound lead #1: “We’re a startup business that’s just cayman islands telegram data closed our first round of funding. Investors are on our back to hit profitability targets within the next six months.” Speed is important to this lead, so offer a case study of another client that saw a return on their investment within six weeks of implementing your marketing strategy.
Inbound lead #2: “ in-house marketing team.” Budget is a clear barrier for this contact, so consider pitching lower-priced packages—like a $1,500 retainer for a basic level of service—instead of an expensive, hands-on strategy. Ask questions like “When do you expect your budget to open up?”
This is a simplified version of the process—there’s a lot of nuance depending on your business and the people you serve. It’s also likely that you’ll have a bit of back-and-forth with a lead before they close.

Lean on historical data, including CRM or lead pipeline reports and customer feedback, to fine-tune your approach to closing. This iterative process will perfect itself the more you speak to your leads.