The 5 strongest social media platforms

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Statistics on Social Media Usage in Germany in 2020
by Marlene Flickinger , on February 16, 2021


social media

Over a third of the German population uses social media channels such as Facebook and Instagram on a weekly basis, according to the ARD/ZDF Online Study 2020. For this reason, it is important for companies to also address customers on social networks. The right social media platform is important. Read more about social media usage in 2020 here:

Many companies ask themselves whether social gambling data south africa media marketing is really worth it for them. According to the ARD/ZDF online study 2020, over 90% of the German population is occasionally online. You should use this potential for your communication.

Social media marketing helps you:

to enter into dialogue with new customers,
to observe and participate in current trends
word-of-mouth propaganda
generate new leads
Social media is not only a place for social exchange, but is increasingly serving as a source of information. The following infographic shows what happens on the Internet around the world within 60 seconds.

m-03-10-pic1One Minute on the Internet 2020 (Infographic: Lori Lewis/All Access)

If you compare the numbers in this infographic with the numbers from last year, you can clearly see the winners:

Compared to 2019, Instagram usage doubled from 347,222 to 694,444 scrolls per minute. Followed by the social network Twitter, usage per minute increased by 100 percent compared to 2019. In 2020, 194,444 users tweeted per minute. The use of Google , YouTube and Facebook increased slightly compared to the previous year.