What to pay attention to? Conversion is affected by the efficiency of customer promotion through the stages of the sales funnel. Therefore, when planning to increase this indicator, you need to act comprehensively: improve texts, usability and technical parameters of the online store.
In this article:
The concept of online store conversion
Benefits of Increasing Conversion Rates for an Online Store
Conversion rates
Factors Affecting Online brazil mobile number list Store Conversion
Viewing online store conversion in Yandex.Metrica
2 Problems in Determining Online Store Conversion
Methods to increase conversion of an online store
Technical methods for increasing conversion
Frequency of measuring conversion of an online store
Frequently asked questions about online store conversion
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The concept of online store conversion
The conversion of visitors' interest into actual purchases is a determining factor in assessing the performance of an online store. In other words, this metric shows the percentage of website visitors who went from browsing to an actual transaction compared to the total number of visitors. This criterion plays a key role in assessing the success of a company, as it indicates the effectiveness of converting potential buyers into actual buyers.
The concept of online store conversion
Source: shutterstock.com
How to calculate conversion
The formula for calculating the conversion of an online store is quite simple, let's look at how to calculate it using an example:
Conversion = (Number of actual buyers / Number of potential visitors) x 100%
Let's say your site was visited by 800 people in a month, and 16 of them made a purchase. In this case, the conversion rate of the online store will be 2%. This means that out of every 50 visitors to your site, one turns into a buyer.
Normal conversion rate
When discussing what level of online store conversion is considered normal, it should be understood that there is no single standard here. The value of this indicator is variable and depends on the nature of the product, the needs of the target audience, the level of development of the site and many other elements.
But having achieved certain results, you should not limit yourself to them. There are many ways to increase efficiency: from adjusting the sales process to improving service and implementing advertising strategies. The key aspect is constant monitoring of current achievements and finding directions for their improvement.
Sales conversion is more than just numbers. It is a measure of your company's success and reflects your ability to build relationships with customers.
No less important is the evaluation of the conversion of the online store at all stages of sales. The funnel acts as a tool through which you can trace the path of the client from the initial acquaintance with the product or service to the fact of making a purchase. It consists of a number of steps, at each of which the potential buyer makes a choice to move on or refuse to continue the journey.
The concept of online store conversion
Source: shutterstock.com
The company's main task is not just to attract customers to the first stage of sales, but also to ensure their consistency at all subsequent levels. In this context, the key role is played by the conversion efficiency at each step, reflecting the share of customers moving on to the next stage.
Increasing conversion rates
To successfully manage the sales process and improve its performance, it is important to have a clear understanding of the dynamics of each stage.
Use analytics, reviews and testing to continuously improve your sales engine, which ultimately helps your business grow.