Digital transformation: 4 reasons to invest
Posted: Sun Dec 22, 2024 10:07 am
Digital transformation in companies
By definition, digital transformation is based on the use of technology to solve traditional problems, such as lack of efficiency or low productivity in organizations.
The idea is to take advantage of technical and scientific development to optimize business processes, improve management and save two valuable resources: time and money.
In fact, knowing what digital transformation is in companies and how to drive this change has become a competitive advantage.
According to Zendesk’s CX australia email address list Trends 2023 report , 75% of leaders say they will increase their investment in AI technology to deliver immersive customer experiences.
Read on to find out:
what is digital transformation in a company;
why invest;
how to do it;
examples of companies that successfully embraced change.
What is digital transformation in companies?
Digital transformation in a company refers to the process of incorporating technology and digital tools into all aspects of its functioning and operations to improve efficiency, agility and competitiveness.
Digital transformation in companies requires changes in their structure , such as collaboration between marketing and finance areas, and in business culture to optimize processes and adapt to new market demands and trends. To achieve this:
adopt cloud-based management systems;
automate processes;
analyze data obtained at touchpoints to understand changes in customer expectations;
implement digital marketing campaigns;
digitize documents for more efficient management and better time management.
Learn why agility is the key concept to improve customer experience in Latin America.
What is NOT digital transformation in companies?
One way to clearly understand what digital transformation is in companies is to know what is not part of this concept.
It is NOT digital transformation:
improve only the computer systems used by the company;
purchase only new software and technological equipment;
think exclusively about the customer experience;
By definition, digital transformation is based on the use of technology to solve traditional problems, such as lack of efficiency or low productivity in organizations.
The idea is to take advantage of technical and scientific development to optimize business processes, improve management and save two valuable resources: time and money.
In fact, knowing what digital transformation is in companies and how to drive this change has become a competitive advantage.
According to Zendesk’s CX australia email address list Trends 2023 report , 75% of leaders say they will increase their investment in AI technology to deliver immersive customer experiences.
Read on to find out:
what is digital transformation in a company;
why invest;
how to do it;
examples of companies that successfully embraced change.
What is digital transformation in companies?
Digital transformation in a company refers to the process of incorporating technology and digital tools into all aspects of its functioning and operations to improve efficiency, agility and competitiveness.
Digital transformation in companies requires changes in their structure , such as collaboration between marketing and finance areas, and in business culture to optimize processes and adapt to new market demands and trends. To achieve this:
adopt cloud-based management systems;
automate processes;
analyze data obtained at touchpoints to understand changes in customer expectations;
implement digital marketing campaigns;
digitize documents for more efficient management and better time management.
Learn why agility is the key concept to improve customer experience in Latin America.
What is NOT digital transformation in companies?
One way to clearly understand what digital transformation is in companies is to know what is not part of this concept.
It is NOT digital transformation:
improve only the computer systems used by the company;
purchase only new software and technological equipment;
think exclusively about the customer experience;