Key Metrics for Customer Retention

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Retention of net revenue
Net revenue retention (NRR) measures the percentage of recurring revenue retained from existing customers over a given period, taking into account upgrades, downgrades, and cancellations. A high NRR ratio indicates strong customer loyalty, the ability of your sales team to sell more, and the value your product continues to deliver.

Customer Churn Rate
Customer churn rate is the percentage of customers who stop using your product or service over a period of time. High churn rates often indicate underlying issues that need to be addressed in romania mobile database both the long and short term.

Customer Lifetime Value
Customer lifetime value (CLV) estimates the total revenue you can expect from a customer over the life of your relationship. Think of it as a direct reflection of your efforts to maintain long-term customer satisfaction and loyalty.

Net Promoter Index
Net Promoter Score (NPS) is a snapshot of your overall customer experience. Based on customer survey data, NPS rates how likely your customers are to recommend your product or service to others on a scale of one to ten. Customers are classified into one of three categories based on their rating.

Promoters (9 or 10) are usually loyal and enthusiastic customers.
Passive players (7 or 8) are happy with your service, but not happy enough to be considered promoters.
Detractors (0 to 6) are unhappy customers who are unlikely to buy from you again and may even discourage others from buying from you.