Of course, it's the times we live in and probably the industry we're in. But the fact is that most communications agencies' Zoom conversations are now dominated by "Covid-19 briefings."
The response to this crisis will shape the course of business for decades to come. Now that brands cannot offer products and services, everyone is trying to position themselves as human and hong kong rcs data responsible companies - something that should have been at the heart of our entrepreneurship for a long time.
It seems that the winner is the one who says the right thing at the right time. But the real heroes are those who follow their words with actions. No one will remember brands, foundations or NGOs that only preach empty words and the obvious. But what everyone will remember are the brands that have a real story to tell because they have really made a difference.
The temptation to take advantage of the increased attention of the captive public and to be a hero for a day is great. But the focus now should not be on finding the right words. It is also not helpful to think about something forever; the direction you take is much more important. The aim should be to win over the anxious and vulnerable hearts of people who are inundated with information and are facing an unpredictable future.