Small-Business-Lead-Generation-Strategies

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Figure out what problems your business solves that lend themselves to video format. For example, makeup tips, vehicle maintenance, or setting up Google ad campaigns could all make good educational videos.
Study some others in your niche and figure out what’s working well. Also, brush up on your video editing skills (or plan on hiring someone to help).
Make videos that teach your customers how to solve problems in your unique way.
Be consistent. It might be slow going at first, but will pay dividends over time.
4. Keep at it with Retargeting Ads
Calling back lost visitors with retargeting ads can be a game-changer. These ads, which target your previous website visitors as they browse elsewhere, keep your brand top-of-mind while offering a call to action that sends them back to your site. It's like saying, "Hey, remember us? We've got what you need."

Example of this lead generation strategy: Let’s say you cayman islands telegram data browsed the Nike website for shoes and decided not to buy right now. You might later get an ad pop-up in your Facebook feed that looks like this:


Often, they can even display the exact item (a shoe in this case) that you were looking at.

Companies like Adroll offer retargeting ads services, although you can also set them up yourself using platforms like Facebook ads or Google ads.
How to use this for your own business:

Set up retargeting either through a service like Adroll or learn how to do it on various platforms like Facebook or Google ads.