Location-based targeting systems can also be an alternative form of targeting. Depending on how these systems are designed, however, they are not entirely unproblematic in terms of the available reach and data protection. a wide reach that can provide the user's location. Otherwise, you simply cannot reach enough users with the targeting solution. It is questionable whether these users have also agreed to the data being passed on to third parties, in this case to the advertising indonesia rcs data provider, by releasing their location for the apps. The location-based data also has to be stored somewhere and constantly updated with new data in order to refine the profiles. If no historical data is used in another approach, which also means no profiles, it is simply a different type of environment placement, albeit a modern variant of it.
Analytics tools are also coming under pressure. ITP is also effective here, as analytics cookies are also third-party cookies or are downgraded to them. And an analytics tool also requires a voluntary, active and informed opt-in from the user. This means that 60 to 95 percent of the data can be lost in the area of website analysis.
With fusedeck.com we solve the problem by allowing tracking to be carried out on your own domain (for example fusedeck.meinedomain.ch). This means that tracking takes place in a real first-party context and is neither blocked nor degraded. Fusedeck can also be operated completely cookieless. No cookies or other identifiers are stored on users for tracking. This means that tracking can also be carried out without the user opting in beforehand. Consequently, no data is lost with fusedeck, despite ITP and GDPR.