In times of flu and corona viruses, many companies are practically at a standstill. So why not use the time and do some proper market research again? The classic idea is that many interviewers fan out and question thousands of people. The results are then extrapolated to the population as a percentage. Stop! That's not possible at the moment because of the epidemic! So why not start with digital market research? It can be done without infecting other people or endangering young respondents. It's also CO2-neutral, sustainable and doesn't involve mountains of paper questionnaires.
In many industries, the demand situation is japan rcs data currently changing dramatically. Many business areas are shifting to the digital market or are changing fundamentally due to new communication technologies and new customer needs. Search channels can measure exactly what people are actively searching for and what key terms they are typing in. Of course, they also measure which digital channels are used most frequently for this search. The channels are diverse today: search engines, social media and e-shops offer search options that market research makes use of.