The company does not want
Posted: Sun Feb 02, 2025 8:13 am
Markus Hongler, CEO of Mobiliar, hopes that in return his company will gain more insight into the digital business. Insurance companies are still considered conservative and have so far been spared from the whole online revolution. Nevertheless, Mobiliar, the number two in the Swiss market, wants to step on the gas. So far, around one billion francs have been invested in the digital business, says Hongler. In the collaboration with Ringier, the company hopes to gain more know-how, especially laos rcs data in the international area. The collaboration at Scout 24 apparently whetted the appetite for more. While the local competitors - Axa, Allianz or Zurich - are part of a global group and can maintain cross-border exchange, Mobiliar is on its own. The radical changes in the media business seem to have made an impression on Hongler. to miss the train in the digital business, says the Mobiliar CEO.
For Ringier, the new shareholder is undoubtedly a gain. A traditional Swiss brand, a few years older than the Zofingen media house, guarantees solidity and, in an emergency, fresh capital. No hedge funds, no locusts, but a reliable cooperative with two million customers and a headquarters right next to the Federal Palace, whose successful slogan is: "Dear Mobiliar."
In summary, Mobiliar's entry into Ringier reflects the reality of the media. Ten years ago, such a deal would have provoked head-shaking and Blick and all the other Ringier products would have been denied journalistic independence. But today is today: When asked how he felt about journalistic influence, Neo co-owner Hongler shook his head in surprise on Monday morning: Mobiliar's publications, according to the Mobiliar CEO, are of no interest to Mobiliar. That is certainly why his company did not invest in the media company.
For Ringier, the new shareholder is undoubtedly a gain. A traditional Swiss brand, a few years older than the Zofingen media house, guarantees solidity and, in an emergency, fresh capital. No hedge funds, no locusts, but a reliable cooperative with two million customers and a headquarters right next to the Federal Palace, whose successful slogan is: "Dear Mobiliar."
In summary, Mobiliar's entry into Ringier reflects the reality of the media. Ten years ago, such a deal would have provoked head-shaking and Blick and all the other Ringier products would have been denied journalistic independence. But today is today: When asked how he felt about journalistic influence, Neo co-owner Hongler shook his head in surprise on Monday morning: Mobiliar's publications, according to the Mobiliar CEO, are of no interest to Mobiliar. That is certainly why his company did not invest in the media company.