Why This Lead Generation Example Works:
Posted: Sun Feb 02, 2025 8:37 am
When your prospects, leads, and customers know why things in your industry work the way they do, they’re equipped and empowered to take initiative. They get to use their knowledge to solve their problems, and that can include finding, trying, and using your product to do so.
You can sit back and wait for your potential customers to get educated on why problems need to be tackled a certain way—or you can educate them yourself.
Example: CoSchedule’s Actionable Marketing Institute
Lead Generation Examples - CoSchedule
CoSchedule is a project and work management software for marketers. For its customers to be successful, they don’t just need to know how to manage marketing projects—they need to be well-versed in marketing strategies, planning processes, and various channels and formats.
Those are foundational to making marketing project management work, and marketing projects meaningful.
That’s why CoSchedule runs Actionable Marketing jordan telegram data Institute, which contains dozens of courses on these topics. Customers can choose to purchase individual courses or join a yearly subscription with access to all courses.
The lead gen happens thanks to free courses like Marketing Plan, which provides an hour of learning for leads to turn into immediate action.
This free course is a lead generator both for the paid courses in Actionable Marketing Institute as it gives a taste of CoSchedule’s teaching style, and also for CoSchedule’s products as it shows their power.
You can sit back and wait for your potential customers to get educated on why problems need to be tackled a certain way—or you can educate them yourself.
Example: CoSchedule’s Actionable Marketing Institute
Lead Generation Examples - CoSchedule
CoSchedule is a project and work management software for marketers. For its customers to be successful, they don’t just need to know how to manage marketing projects—they need to be well-versed in marketing strategies, planning processes, and various channels and formats.
Those are foundational to making marketing project management work, and marketing projects meaningful.
That’s why CoSchedule runs Actionable Marketing jordan telegram data Institute, which contains dozens of courses on these topics. Customers can choose to purchase individual courses or join a yearly subscription with access to all courses.
The lead gen happens thanks to free courses like Marketing Plan, which provides an hour of learning for leads to turn into immediate action.
This free course is a lead generator both for the paid courses in Actionable Marketing Institute as it gives a taste of CoSchedule’s teaching style, and also for CoSchedule’s products as it shows their power.