As mentioned, it’s important to tell people to look forward to your emails. But you may want to be more specific about your next email. You can tell them about an offer or a specific tip you’ll share that will make their lives easier. This will keep them paying attention to their inbox.
Do this not only for the introductory email, but for every email you send. At the end, let them know what to expect in the next email.
Share Poll
One thing that sets top companies apart from the rest is that they take customer reviews and feedback very seriously. A newsletter is a great place to show your customers that you care about their opinions. This will make them love and trust you even more.
You can also use the data you gather from surveys to rcs data cambodia personalize your emails and improve open and conversion rates.
Some companies turn boring surveys into quizzes and get a lot of responses from current and potential customers.
It may seem like quizzes are difficult to set up, but several quiz makers these days make it easy. You can personalize them with your brand colors and logos without any design experience.
Resend introductory emails to those who don't open
You should write two or three versions of your emails, as many people will not open the first ones. So setting up your email automation software to send emails to people who do not open emails is a good idea.
At first, you can simply send the same email with a different subject line, but if people still don't open it, you should send a completely new email. Try to send at least two or three new emails.
Be sure to pay attention to the data here. If you find that more people are opening an email with a different subject line, it may be time to change the subject line to the first one.
Now write your introductory emails.
When you run an online business, such as an e-commerce store, your profit from your first product is usually small, especially if you rely on methods like paid advertising.
That's why you need to take email marketing seriously. It will help you increase your customer lifetime value (CLV) through upselling and cross-selling.
One of the keys to getting the most out of your email marketing is an introductory email. This will make a good first impression and improve the open and conversion rates of your future emails.
Author Bio
Rachel Bowland is a Content Manager at Social Marketing Writer and Creatiwitt - she enjoys writing about marketing and design.