Do you work in the health and beauty industry? Do you know the power of Inbound Marketing for your segment? In this post, we will take an in-depth look at the potential of Inbound Marketing for your clinic to attract new patients, at a much lower cost than current investments.
Inbound Marketing for healthcare
Consumer communication and purchasing behavior have changed iran phone number data a lot in recent years, and so the way you reach your customers must change too. The old (outbound) marketing we know has lost its strength and can no longer generate the sales it once did. People no longer want to receive intrusive phone calls, they no longer check direct mail, and they are no longer interested in TV ads.
Nowadays, consumers look for content before deciding where to look for a solution to their problem or desire. This means that plastic surgery and aesthetic clinics also need to educate their “future patients” before they actually become customers, otherwise they will not be able to reach their target audience.
What is Inbound Marketing?
Inbound Marketing aims to attract potential customers, quite different from outbound marketing, which had to chase after customers, who often had no interest in purchasing the product or service offered.
It consists of four phases: Attract, Convert, Close and Delight. Each phase will consist of actions and techniques that must be put into practice. But creating a website is not enough; it must be made with quality and aimed at your target audience (persona). In addition to representing the image of your business 24 hours a day, it will also offer the visitor an experience that must be the best possible.
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After drawing up this marketing action plan, it is time to put everything into practice, with materials specifically aimed at these personas, with language appropriate to them, and over time your website will become a reference on the subject, increasing the number of visitors, and consequently they will become educated and will be more prepared to consume your products or services, also optimizing the work of customer service at the clinic, since customers will arrive with fewer questions to answer.
I don't have time for this, what should I do then?
Time and the health and beauty sector do not go together. The biggest complaint that professionals in this area have is that they have little time and that they cannot dedicate themselves to this. If this is your case, the best thing to do is to hire an agency specialized in Inbound Marketing, since they will take care of all the Marketing for your clinic and you will have to worry about what really matters: your patients.
SA Design & Marketing Digital is an agency specialized in taking care of the Marketing for your clinic, and its professionals are internationally certified by Google. They will build the persona and the Inbound Marketing plan to attract and convert these people into patients, using all the right tools for your clinic.