Your brand positioning statement can follow this template:

[sumaiyakhatun26]

GemCrafted: “GemCrafted transforms your visions into tangible gem masterpieces.”


[Brand name] is for [Target tudience] who [Need/Desire]. Unlike [Main competitor or current solution], we [Key differentiation] because [Reason to believe].

Here’s an example using the framework we shared above and the brand positioning statement for a cleaning business:

BreezyClean is for urban dwellers who seek eco-friendly home cleaning solutions. Unlike conventional cleaning brands, we use all-natural ingredients with biodegradable packaging because we are committed to a greener planet, validated by our EcoPure certification.

8. Evaluate your positioning statement
Test your positioning. Collect feedback and iterate to ensure it resonates with your target brazil rcs data audience. Domino’s once repositioned its brand around the quality of its pizzas, driven by customer feedback on taste and quality.

Let’s explore how two boutique businesses can evaluate their positioning statement.

Brew Haven: They could offer a new signature drink and ask patrons if it aligns with the brand’s promise.

GemCrafted: After rebranding, they could ask customers if the new website aesthetic matches their positioning statement.

9. Establish an emotional connection
People remember how you make them feel. Forge a deeper, more meaningful relationship with your audience. Nike’s “Just Do It” campaign inspires empowerment, courage, and determination.