His calculations of the Mediapulse TV data based on this show, among other things, that the three SRF TV channels recorded 9.1 million video starts per day in German-speaking Switzerland alone in 2018. In comparison, the SRF offerings on YouTube generated just 233,000 video starts. But let's be honest.
The average usage time is more of an philippines rcs data indicator of quality. On SRF TV, the average usage per "started video" (switching on/off) is 18 minutes, on YouTube it is just 4 minutes. But this is not just due to the short online fodder. SRF also uploads entire documentary programs, even Champions League quarter-final matches, to YouTube, all with running times between 30 minutes and over two hours.
A strange strategy for a public media company like SRF, which has its own fully developed media platform. Teasers and trailers on YouTube and other relevant online platforms to then guide users to the company's own media library would be a much smarter approach. This is also because during the No-Billag discussion it was repeatedly pointed out how important a strong, independent SRG is for the country and our democracy. However, the promotion of foreign media platforms with fee-financed Swiss content is not one of them.