Above, we looked at an example of a delayed return on investment

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Last summer, representatives of the online women's clothing store Love Republic approached us. The company set three clear tasks for us: increasing conversion, increasing sales and informing the target audience about the appearance of the online store. Our specialists analyzed the project's features and realized that none of the queries chosen by the client for promotion were even in the top 100 of Yandex. Meanwhile, the client voiced a mandatory condition: "the content of the site must clearly correspond to the brand's positioning and evoke positive emotions in the target audience", since, as everyone knows, there is no second chance to make a first impression.
As a result of a long analysis, we decided to use search engine promotion. Even at the planning stage, we conducted a linguistic analysis, selected the most effective highly competitive queries, and also made a forecast for traffic increase. As a result, the ROI indicator was 200%.

As a rule, in the first months of work, ROI (Return On Investment) can be negative. And this is normal, since the search engine needs time to index changes on the site. However, in the future, the return on investment will increase.

ROI is influenced by many indirect factors. However, today cayman islands telegram data we are able not only to take them into account, but also to completely neutralize them. Even though they are not always obvious. Let's take a closer look at what you should pay attention to when calculating the return on investment in online advertising.

Time interval for assessing the effectiveness of an advertising campaign. (see Fig. 1). And a similar situation can arise when using any advertising channel. For example, if PR articles are used for promotion, then advertising information is distributed among users gradually, and its effect is progressive. If the site is not prepared to handle traffic (not sufficiently developed, does not have conversion elements), its optimization will take time. Therefore, to assess ROI, it is necessary to choose the time interval wisely.

If you use context, the ROI indicator can be measured immediately after the start of the advertising campaign. It is worth evaluating the effectiveness of search engine promotion no earlier than nine months after its start, and from PR articles - after two months. However, remember that in each specific case these terms may change.

Business specifics
In our practice, there were cases when all contractual obligations for conducting an advertising campaign were fulfilled, but the client did not receive a profit. A detailed analysis of such cases showed that when ordering a product on the site, clients encounter poorly debugged business processes of the company itself (for example, specialists do not answer calls, there are failures in logistics, etc.) or a negative information background (reviews on the Internet, rudeness when communicating with customers) and eventually leave the resource.