In recent years, CRM platforms have gained ground in companies of all sizes. In fact, 91% of organizations with more than 11 employees use the system to improve customer interactions and obtain positive results in terms of loyalty and satisfaction.
Other studies indicate that companies that already adopted a CRM system boosted lead conversions by 17% and customer retention by 16%, as well as a 21% improvement in agent productivity.
If you want to see how companies have incorporated and improved their performance with sales CRM, stay tuned!
In this post we show you 3 examples philippine phone number search of CRM in companies that are success stories in terms of productivity, integration between sales and support teams, and business growth.
What is a CRM?
CRM (Customer Relationship Management) is a tool that accompanies the customer's journey, from prospect to post-sale . It focuses on managing user data to provide a more personalized service , increase customer retention and improve efficiency in business operations.
Its main functions are:
Automate tasks and create bots with AI ;
Manage work team tasks efficiently, through collaboration tools ;
Establish personalized conversations between company and client through messaging ;
Produce data to support or improve business strategies.
Below are some examples of CRM in companies that we have identified as success stories.
3 examples of CRM in companies marked as success stories
1. Producteca
Producteca is an integrative solution for e-commerce processes, through which companies from various sectors can synchronize their catalogs, stocks, prices, sales orders and logistics information with online sales sites and the most important marketplaces in Latin America.
Following significant growth in 2020, the company designed a strategy to strengthen its customer service area .
Although they used support platforms and sales CRMs , these tools did not provide truly useful metrics for the company or complete visibility into the customer process. In addition, the information was analyzed manually, which required time and resources from the company.
Faced with these difficulties, Producteca wanted a platform that would concentrate everything in a single workspace, to have access to updated data in real time.
Once you implemented the sales CRM, you were able to collect and store valuable information about your customers (such as preferences, purchase history, and past communications), allowing your sales teams to offer more personalized and relevant service, as well as provide a more satisfying experience .