Earlier this week, Facebook announced it was shutting down its facial recognition program for automatic photo tagging. In a blog post, Jerome Pesenti , Facebook’s VP of artificial intelligence, explained that response to growing user concerns about privacy and more.
The company also announced that, despite vietnam phone number the elimination of this specific function, its engineers are already working on the development of other facial recognition technologies that can help users in terms of privacy and transparency, providing the user with maximum control over how their face will be used.
Instagram News
Instagram updates its Insights
Instagram has finally decided to update and improve its Insights section , adding the ability to select a time frame of up to 90 days .
But that's not all. The company has added new searchable data :
Engaged accounts , which is the total number of users who interacted;
Engaged audience , which is demographic information about users who have interacted with your content, whether they are already followers of your account or not;
Accounts Reached , which is demographic insights into users who have been reached by a piece of content, even if they don't follow the account.
Furthermore, by having merged all video formats into a single tab, statistics will now be available in a single section where you can view total data and data for each post and/or format.
We are certainly far from the data available with third-party analysis tools , such as Sprout Social or Hootsuite, but this is certainly a sign that Instagram is understanding how important statistics are for business and creator accounts and we are certain that, over time, they will be further improved.
Study Reveals Instagram Reels ADS Are Better Than TikTok ADS
Are Instagram Reels or TikTok ads better ?
Creatopy , a platform specializing in AD Design, decided to answer this question by conducting a study by launching two identical video ad campaigns on the two platforms. Both had a Reach objective, a total budget of $1,000, identical creatives, and the same landing page. Obviously, the same target was maintained in terms of age, location, and interests.
And here's the result: Instagram Reels had nearly double the reach of TikTok, with impressions even triple. The CPM was $1.67 on Reels and $4.38 on TikTok, and the clicks were higher on Reels.
In short, a landslide victory for Instagram Reels ADS !
Creatopy also revealed that the campaign target was men/women aged between 25 and 44. It is therefore thought that the success of Instagram Reels compared to TikTok is attributable to the fact that the two platforms have completely different demographics: Instagram, in fact, has a much larger user pool than TikTok. However, the study could not confirm the validity of the theory, which therefore remains a hypothesis.