Not only does design make your product more appealing to your target audience, it also forces you to learn more about them, which of course, never hurts.
When designing communications from packaging to social media messaging or anything in between, having a handle on design codes and conventions can make it easier to convey your message in your design and ensure you’re engaging the audience you’re aiming to serve.
Design can help you market your brand to a whole new group brazil mobile database of people with simple design changes.
Imagine you own a business that sells products primarily targeted at women, but you really want to tap into the male market. Mixing up your packaging design to appeal to a more masculine demographic could be the key to your brand transformation.
The Nivea brand is a great example of this. Nivea has a line of deodorants, creams, and other personal care products, but they have managed to expand their market from the typical female market to the male market through sharper, more "masculine" designs. Check out the way they adapted their ad campaigns and product designs in these two examples: Nivea Women and Nivea Men.