4. Establish a Tone
Branding goes deeper than visual appearance, and to maintain that all-important consistency, you need to figure out what words make them unique.
For any copy you use, whether it’s a status update, a tweet, copy on your website, or a conversation with a customer, be sure to maintain a specific tone that accurately reflects you. Sophisticated brands don’t send emails with “Hey, what’s up?” as a greeting. Similarly, you won’t be able to create a fun, casual, friendly tone if you use overly formal language.
If you’re not sure what tone of voice is right for your paraguay mobile database brand, write some sample tweets, emails, or messages. Give yourself some scenarios like: Would it be better to say “We apologize for the inconvenience” or “We’re sorry for the confusion, we’re working on it”? Look at brands you admire to see which ones might fit yours, too, check their syntax and tone, and swap and change elements until you find one that works for your brand and accurately reflects your tone of voice.
The visual representation of your personal brand, whether it’s your portfolio, website, or a simplified LinkedIn page, can include consistent color and typographic elements that have the power to change perceptions of your brand, generate certain emotions and feelings, and can help or hinder how people view you. If your personal brand is centered around altruism and problem-solving, then a sunny yellow sprinkled through your website might be more appropriate than a serious, stark black.