“If you can’t measure it, you can’t improve it”
This article provides a comprehensive and detailed look at the key metrics needed to understand and optimize a SaaS business. SaaSsubscription businesses are more complex than traditional businesses. Traditional business metrics simply fail to capture the key factors that drive SaaS performance. In the SaaS world, there are several key variables that can have a significant impact on future results. This article is designed to help SaaS executives understand which variables really matter and how to measure them and act on the results.
The purpose of this article is to help you answer the following questions:
Is my business financially viable?
What is working well and what needs cameroon mobile database improvement?
Which levers should management focus on to drive business growth?
Should the CEO step on the gas or the brake?
What is the impact of stepping on the gas pedal on cash and P&L?
What’s Different about SaaS?
SaaS and other recurring revenue businesses are different because the revenue from a service is generated over a longer period of time the customer lifecycle.