How can I attract customers to my real estate website?
Posted: Sun Dec 22, 2024 10:39 am
Local SEO
It is critical that your website is visible on Google when people search for real estate agents. This can be achieved with local search engine optimization (SEO). Optimizing your website and Google My Business page will increase your visibility on Google Maps when people search for your target keywords. This will lead to more leads, visits, and phone calls to your business. If you want to learn more about this, read the real estate SEO guide.
Landing Pages
It can be difficult for real estate professionals to convert website visitors into leads – typically, only 2.47% of Google PPC traffic is successful. This is really unfortunate, considering the amount of time and money that goes into generating website traffic. Typically, real estate agents send prospective buyers to pages on their websites that are not designed to capture contact saudi arabia whatsapp information or take phone calls. To put it another way, they don’t have custom landing pages to convert readers into leads. Research shows that businesses with 10-15 landing pages can increase real estate lead generation by 55%. Real estate agents and brokers can use many different types of landing pages to generate leads, such as…
Home page for booking an appointment
Home page for home valuation
Community Home Page
Home page for buyer's guide
Landing page for luxury ads
Follow your competitor's approach
If you want to get real estate agent leads quickly, look at where your competitors are getting their leads online and follow the same approach. This will save you a lot of time and effort, especially if you're new to an agency or business. You can use a tool like Similarweb to see which channels are most successful for your competitors and apply the same tactics to your own lead generation efforts. Invest some money into promoting your business on the same referral sites and social media networks that drive the most traffic for the competition, and you'll have a tried-and-true strategy right from the start.
Community Pages
When someone moves to a new area, they typically do extensive research on the region and its real estate market. This is where community pages can prove beneficial. By creating community pages on your site, you can become the go-to reference for the area, providing information such as weather, demographics, local businesses, schools, leisure activities, medical facilities, transportation, shopping, and restaurants. For example, Newport Bay Realty has neighborhood details on their website. Don't forget to add links to your real estate business and optimize your web pages for relevant keywords so they show up in search engine results.
Virtual tours
Instead of relying solely on photographs and property descriptions, modern real estate agents are increasingly using virtual tours to attract potential buyers and investors. With a 360-degree tour, it’s easy to stand out from the competition. This is especially useful for potential clients outside of the local area, as it saves them time by allowing them to get a better feel for the property before visiting it in person.
Google Ads
Achieving top rankings on Google is no easy task. If you want to speed up the process, leveraging paid search is a smart move. Google Ads is the most effective PPC platform for generating real estate leads in your region.
✓ Keyword segmentation
Including relevant keywords in your ads will increase your chances of appearing at the top of the search engine page. Use words associated with your content or items so that they are found by users searching for those same words. An example of this could be “Boston” and “Condos for sale” to target those searching for “condos for sale in Boston.” It’s also wise to use your business name and location, as some people may search for your business name.
According to Search Engine Journal: “Consumers who explicitly search for your brand name are likely your most qualified leads.” Not using your brand name could mean a competitor will use it to appear above your organic listing.
It is critical that your website is visible on Google when people search for real estate agents. This can be achieved with local search engine optimization (SEO). Optimizing your website and Google My Business page will increase your visibility on Google Maps when people search for your target keywords. This will lead to more leads, visits, and phone calls to your business. If you want to learn more about this, read the real estate SEO guide.
Landing Pages
It can be difficult for real estate professionals to convert website visitors into leads – typically, only 2.47% of Google PPC traffic is successful. This is really unfortunate, considering the amount of time and money that goes into generating website traffic. Typically, real estate agents send prospective buyers to pages on their websites that are not designed to capture contact saudi arabia whatsapp information or take phone calls. To put it another way, they don’t have custom landing pages to convert readers into leads. Research shows that businesses with 10-15 landing pages can increase real estate lead generation by 55%. Real estate agents and brokers can use many different types of landing pages to generate leads, such as…
Home page for booking an appointment
Home page for home valuation
Community Home Page
Home page for buyer's guide
Landing page for luxury ads
Follow your competitor's approach
If you want to get real estate agent leads quickly, look at where your competitors are getting their leads online and follow the same approach. This will save you a lot of time and effort, especially if you're new to an agency or business. You can use a tool like Similarweb to see which channels are most successful for your competitors and apply the same tactics to your own lead generation efforts. Invest some money into promoting your business on the same referral sites and social media networks that drive the most traffic for the competition, and you'll have a tried-and-true strategy right from the start.
Community Pages
When someone moves to a new area, they typically do extensive research on the region and its real estate market. This is where community pages can prove beneficial. By creating community pages on your site, you can become the go-to reference for the area, providing information such as weather, demographics, local businesses, schools, leisure activities, medical facilities, transportation, shopping, and restaurants. For example, Newport Bay Realty has neighborhood details on their website. Don't forget to add links to your real estate business and optimize your web pages for relevant keywords so they show up in search engine results.
Virtual tours
Instead of relying solely on photographs and property descriptions, modern real estate agents are increasingly using virtual tours to attract potential buyers and investors. With a 360-degree tour, it’s easy to stand out from the competition. This is especially useful for potential clients outside of the local area, as it saves them time by allowing them to get a better feel for the property before visiting it in person.
Google Ads
Achieving top rankings on Google is no easy task. If you want to speed up the process, leveraging paid search is a smart move. Google Ads is the most effective PPC platform for generating real estate leads in your region.
✓ Keyword segmentation
Including relevant keywords in your ads will increase your chances of appearing at the top of the search engine page. Use words associated with your content or items so that they are found by users searching for those same words. An example of this could be “Boston” and “Condos for sale” to target those searching for “condos for sale in Boston.” It’s also wise to use your business name and location, as some people may search for your business name.
According to Search Engine Journal: “Consumers who explicitly search for your brand name are likely your most qualified leads.” Not using your brand name could mean a competitor will use it to appear above your organic listing.