Let’s look at how to achieve this.
Your internal linking strategy starts with a list of hub pages, which will help you build what are called topic clusters to give you a better understanding of your site architecture.
Hub pages usually target broad keywords with high search volume, rather than more specific long-tail keywords with fewer monthly searches.
They’re also typically the ones that drive the most valuable traffic to your business, which means they’ll usually target your primary keywords with the best content.
For example, AO.com’s Washing Machines category can be brazil mobile database considered one of its most important pages:
AO.com Washing Machine Categories
It targets a broad keyword (“washing machine”) with 246,000 monthly searches in the UK alone.
What’s more, as you can see from the navigation, it also serves as a key top-level category page with subcategories of brands and products underneath it.
Ranking for this search term could have huge business potential in this industry, so on the surface it’s a big one.
The most important pages on your own website will be the ones you optimize for your primary keywords, whether they are categories, products, services, or just great examples of informational content.
If the target keyword of the page is valuable to you, you need to consider this in your internal linking strategy.