Looking Fa-boo-lous: Costume Image Trends
If you’re selling Halloween costumes, feature indoor saudi arabia business email list images with women and skip the animals and text.
Bone appetite: Food Image Trends
For food-related campaigns, use close-up photos of men indoors.
Watch ‘Em Scream: Video Trends
Video campaigns should have winter scenes in color but without food or text.
cing Back — And Digitization Is the Key for Auto Brands
Posted by Dan Virgillito Oct 13 6 Minutes read
The auto industry continues to feel the impacts of COVID-19, which caused US auto sales to reach a 30-year low. But a number of factors — including a relatively strong economic recovery and low interest rates — are causing a spike in auto demand.
As auto brands and dealerships struggle to keep up with this spike in the face of a chip shortage, there’s another factor that can’t be ignored: the auto buying process is becoming more digitized by the day.
Brands are turning to open web offerings like strategic ad placements and online video to make sure that they’re capitalizing on the massive opportunities that will arise from 2021 and beyond.
But we’ll get into product solutions and best practices later. First, let’s look at how the auto industry has changed and the opportunity for auto advertisers in the upcoming months.
How the Industry Got Here During COVID
Auto brands are presented with a huge opportunity to make up for lost time and dollars in 2020, but the question remains — can they keep up with demand?
Due to a relatively strong economic recovery, low interest rates, high savings, and government stimulus payments, auto dealers can’t keep cars on the lots.
Additionally, automakers are struggling to produce new models due to a computer chip shortage. This chip shortage, prompting vehicle production cuts, could potentially cause the auto industry upwards of $110 billion in sales.