10. Share progress or before-and-after content

[shaownhasan]

A Krispy Kreme Instagram Reel showing how lawyer data to make their new limited edition pumpkin spice doughnut. There are several comments asking about the availability of the new product.

How to get more from your behind-the-scenes content
BTS is an important part of your business and content strategy. If you want to seamlessly incorporate BTS content into your strategies, you’ll need a tool like Sprout to help you create, schedule, track and amplify your posts. Here are three ways you can use Sprout to take full advantage of your BTS content:

1. Use social listening to find BTS ideas that will work for your audience
Use social listening insights to inform your BTS content. By monitoring and analyzing relevant conversations and topics related to your brand and industry, you can identify what interests your audience the most. For example, you could create a BTS video that also solves a common problem your target audience or customer experience.

Sprout Social Listening word cloud, which shows the top words associated with a Listening topic.
2. Monitor BTS post engagement to see what resonated
With Sprout, you can monitor the performance of your past BTS content. By analyzing engagement and awareness metrics, pinpoint your highest-performing content and use it to iterate your future content strategy.