Take a page out of MoonPie’s X account. The brand shares humorous content, jumps on memes it can relate back to its brand, and takes any opportunity it can to hype up the moon.
A screenshot of a MoonPie tweet
Try sharing memes that are timely and relevant to your teacher data brand, use current lingo and take a look around at other brands to see if you can get any ideas to help your brand voice become more relatable online.
We all love free stuff, which is why putting together contests and giveaways is one great way to offer rewards and incentives to your audience.
Check out this giveaway from Fable England on Instagram. The brand asks Instagram users to follow a few quick steps—including leaving a comment and tagging friends—in order to enter the giveaway. It’s effortless and it gets followers excited and engaged.
A screenshot of a Fable England post on Instagram
Consider sharing flash sales on social media, including freebies and discount codes.
Here’s a great example from Pepsi, sharing a promo code that offers some kind of freebie or savings surrounding the brand’s latest co-branding partnership.
A screenshot of a tweet by Pepsi
Think about the ways that you can implement these tactics in your own social media strategy.
Customers love to share and tag brand products in their photos when posting on social media. This is called user-generated content, or UGC, and is a helpful tactic both for community building and for filling your social calendar up with hyper-relevant content.