Perfect content stimulates discussion

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Therefore, align your social media content with your buyer personas. Answer their questions and identify topics that concern or should concern your prospects.

Use posts as a reference to core posts on your blog or website.
Also consider how your content will attract the attention of potential customers as a post. In addition to text, visuals and clips are particularly effective here.

Read more: Social Media Content - more than just text

The right content needs the right environment
Web users develop preferences in their online browsing experience.
This means your buyer persona has a preferred social media platform.

A good content strategy on social media also means that engineer database you choose the right social network for your buyer persona. This influences user behavior.
This includes, for example, the willingness of users to share or comment on posts: If you align your social media content with the interests and platforms of your buyer personas, the posts will be of real use and will therefore be noticed and shared far more. In addition, the algorithms of many social networks prefer frequently shared posts.

Read also: The best social media marketing mix in B2B

What makes content unique?
In addition to the benefit formulation and environment of a post, the timing, the zeitgeist and a flexible, long-term strategy for your social media content that is aligned with the interests of your buyer persona are often crucial .

In our experience, users find the following useful:


Good content moves the community
The core aspect of all social networks remains that all users are more likely to listen to recommendations from friends than to messages from strangers (advertisers) .