Two for one, in seasonal mailing

[hasibaakterss3309]

Back to its content, this newsletter delivers its message in a supposedly objective manner. The advertising manipulation is disguised in such a way that it seems that it is the offer that convinces the reader , rather than the email. And this is key when trying to achieve the good disposition of the client, a state that usually precedes a conversion .

As you probably know from your inbox, email czech republic mobile database marketing campaigns make the most of special dates . Even a semi-unknown one, like World Nutrition Day , is a good excuse to remind your customers that you exist… And, in the process, give them an excuse to buy from you. The moral of the story? In marketing, everything can (and should) be an opportunity . And this email, in particular, is an opportunity that was well taken advantage of.

Seasonal mailing example
Seasonal mailing example – Source:Primor
Let’s start with the subject line . On the one hand, include an emoji , and you already know the benefits that brings. On the other, use the second person , a personalization strategy that can be applied without the need for specific tools. Finally, make it clear that you are offering a benefit to the customer … And that to find out more about it, they will have to open the email . Generate anticipation, address the reader directly, and include emojis: everything that an attention-grabbing subject line should do.