Example of gradual incorporation of AI into Google search

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The advantage that start-ups like OpenAI have is that they are more willing to take risks. Google, on the other hand, takes a more conservative approach, trying not to mess up a system that works for them and makes them immensely rich. We cannot forget that between search ads, YouTube and Google Network, the total revenue from paid advertising represents 78.9% of the company’s revenue. Search alone, which is the model that is -partly- at stake with the emergence of ChatGTP, is 57% of Google’s revenue.

When we take this into account, it becomes more than obvious pakistan mobile database why Google opts for a hybrid transition model. Rather than developing an AI tool to replace their search engine, Google’s strategy is based on incorporating AI elements into the current model.

An example of this gradual incorporation is the featured snippet. Some time ago, if you typed in the question: “How should I take care of myself after a tooth extraction?” Google would provide a list of sites that ranked well for those keywords. Today, in addition to those sites (and ads, of course), it offers a featured snippet that possibly answers our query more precisely:

How can Google understand my question and provide such a precise answer? Artificial intelligence.