The Science Behind SMS and Customer Retention

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That’s just the beginning of what AMP for email can do. What to do: AMP for email is already available in many email service providers, including AWeber. Set your account up for AMP for email and think about which interactive elements make sense for your emails. Matthew Vernhout is the VP Deliverability (Americas) at NetcoreCloud.com. Dave Stys is an expert AMP for Email speaker and developer and product manager at AWeber. Increased optimization for dark mode users to improve CTR and personalization What: Dark mode is a display option for apps, computer screens, and many smart devices that “flips” the colors — dark background and light text.

Reading a screen in dark mode alleviates eye strain and can reduce algeria whatsapp data battery usage. Why: A recent study showed that 89% of smartphone users use dark mode! And since 81% of all emails are now read on mobile devices, it’s time for email marketers to start optimizing. (Currently, only ~5% of emails are optimized for dark mode.) “If you aren’t optimizing your emails for dark mode, 2023 is the year to get it done.” Emily McGuire, Email Strategist at Atlassian Plus, BEE CEO Massimo Arrigoni says, “Sending emails compatible with dark mode will boost your sender reputation.

” That just makes sense. Better emails for more people will result in more opens, clicks, and better deliverability. What to do: “If you aren’t optimizing your emails for dark mode, 2023 is the year to get it done,” says Emily McGuire, Email Strategist at Atlassian. “What does that look like? Outline transparent PNG images in white so they’re not lost on a black background. And use dark mode friendly colors for your text and backgrounds.” Dark mode “switches” your email’s colors. So, in addition to outlining your PNG images, choose contrasting colors for your emails — like dark gray on white.