Content Marketing in Practice: What is Good Content?

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Google retrieves the snippets from a list that appear as the top results for searches. This can also display content that is not considered the top result, because in most cases Google uses it to provide answers to typical W-questions.

Your content can answer such questions clearly. This way rcs database you provide suitable wording to define a possible search scope. With a bit of luck, Google will use your content for a snippet on a specific question.

Really good content therefore also has the right impact on visibility and branding. Find out more here:


More SEO tips await you here:

Free whitepaper reveals 16 answers to SEO questions.
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Step 5: Refresh old blog posts
The benefits of every new content - e.g. new blog posts? - They are obvious:

Additional pages are indexed by search engines and assigned to you
Your expert position on the market will be sustainably strengthened
New old can also bring new visitors to your website
But creating new content not only takes time, it also requires new perception and attention. We therefore recommend revising and optimizing older posts on your own company blog. This allows you to use the existing presence of this content in the search engines to your advantage. By refreshing information, links, keywords, etc., new visitors will become aware of your content.

Don't have a company blog yet?
Download our guide to corporate blogs.

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Step 6: Plan outside the box early
As a digital agency, we at LANGE and PFLANZ are often asked for SEO tips…
The unanimous answer is: Stay on the ball !!!