SMS Lead Generation for the Travel Industry

[Noyonhasan618]

To make a purchase. Do you need some information; you came there for. Cause. This is something brands should measure. And this is difficult to do with generic content KPIs. . Timo shared the moment he realized they were tracking the wrong KPIs. “I had a great team... they made this amazing Excel sheet, and it was filled with different numbers that said that so many people are coming from these channels, and... They get paid, and this is the time they spend, and this is the return.

From investing in marketing because that is the conversion we want from them. Do and all that. And I thought, “Oh my God, this is so... great.” and I looked at it with my boss. My boss, who wasn't like that. Keeping up to date with anything marketing or anything digital related. And he. Like, “Okay. Did they like the page? Is the china number data content good? ...I really understood. I didn't really measure the content, I measured everything.

I danced around. Content, but I didn’t measure the content itself.” Most marketers are very good at measuring traffic, time on page, and other similar metrics. But finding out if the content is actually good? This is a difficult task. The real thing you want to know is whether the content matches the reason the customer came to your page. And you can't get this information by measuring traffic.