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In this case, we could orient the texts towards searches more consistent with our business needs (e.g. the particular type of shoes that generalist e-commerce sites do not deal with) to ensure we satisfy the needs and curiosity of visitors .

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Why is a high bounce rate not necessarily a bad thing?
As we have seen, the bounce rate is an indicator that helps us evaluate whether people limit themselves to exploring only one page within our site and then exit.

In theory, a high bounce rate means that users encounter obstacles in job seekers data their navigation or have no compelling elements that push them to view other content.

However, bounce rate is not necessarily a bad thing .

Within each page there are elements with which users can interact, namely:

contact form
call to action buttons
automated chats
and if a person interacts with them, a commercial contact can be generated regardless of the number of pages visited.

Landing pages are created specifically to direct users to perform a particular action, and moreover, they are conceived, during the creation of websites, as elements that must present as few elements as possible aimed at navigation, so as not to disperse attention.