Setting up negative keywords

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Another way to manage your marketing budget effectively is to set up a negative keyword list . This will prevent your ad from showing up for searches on keywords that are not relevant to your business, even if they may be loosely related. Keep in mind that this is not a one-time thing. You should update your list regularly, as advertising trends are iceland mobile database constantly evolving.

Smart offers
Google Ads works with so-called Smart Bidding, which is a fundamental change for effective advertising campaigns. Google AI automatically adjusts bids in such a way that ads are shown to the right audience within the budget.

There are several Smart Bidding options. One of them is Maximize Conversions , which automatically adjusts bids to drive the most conversions. Another option is Target Return on Ad Spend (ROAS) , which predicts the value of potential conversions and adjusts bids to maximize return. Smart Bidding also allows you to target cost-per-action (CPA) . In this case, Google optimizes your bids to get the most conversions and the desired cost-per-action within your budget.

Try banner advertising on the display network
If you are running a brand advertising campaign that aims to raise awareness of your business among potential customers, banner (display) advertising is the right choice for you. It can help you expand your reach to a wider audience at an affordable price.

The ideal way to target this type of advertising is through remarketing. This way, your ads will be shown to people who have already interacted with you in some way in the past, who have visited your website most often. Let your ad performance reports by placement, audience, and more guide your optimizations to make them best suited for your business.

Performance Max – maximum performance campaigns
Are you familiar with Performance Max (PMax) campaigns ? You might encounter them in Google Ads or Microsoft Ads. These ads use automation to maximize conversion results by serving ads across channels and using automated ad formats (powered by AI), which is ideal for companies with limited budgets. Their success depends on the use of conversion data, so this data must be available and reliable.

Focus on less competitive keywords
Keywords are a chapter in themselves. Some of them can have a very high cost per click (CPC) because they have very high competition. Therefore, always do keyword research so that you can effectively compete with your competitors even with a smaller budget. You can do this using, for example, the Keyword Planner in Google Ads or other external online tools.