Track and Improve Your Email Campaign Performance

[badabunsebl25]

Common email image considerations include the following: Image type: Do you use static images, GIFs, stock images, or data-based images? Image style: How is the image incorporated into the email? Are there any borders, drop shadows, or on-image text? Image size: This covers both file size and height/width of featured images, secondary images, thumbnails, GIFs, and other standard visual elements. Image resolution: The number of pixels per image and file saving requirements. CTA language guidelines Provide a range of examples of acceptable language for calls to action (CTAs). CTA formatting options to consider include: Hierarchy: Provide a list of potential primary and secondary CTAs and instructions for when and where to use them in email copy.

Style: Provide a list of standard language for all CTAs or a list of azerbaijan whatsapp data pre-written CTA variations to choose from. Buttons: Provide all necessary code snippets for CTA buttons. An email from Paperchase that reflects their company email style guide. Remember, a CTA doesn’t have to be a call to purchase — you might also just want people to engage with some new content. For instance, if you’ve finished a blog post comparing two e-sign services, you might include ‘check out HelloSign vs PandaDoc to learn more about digital signing’ as your CTA.

Frequently used content You’ll likely have design elements you use a lot — certain CTA buttons, product images, or your logo. Provide a list or database of frequently used content that copywriters can use as part of branded email copy. This helps keep copy consistent, recognizable, and will improve the efficiency with which email copy can be created and approved for publication. Common standardized elements include: Icons Promotions Value propositions Taglines Disclaimers Headers and footers Guarantees An email newsletter template Finally, consider including a predefined email template. Even better, consider creating multiple templates for different email formats (e.