We give more examples of possible indexes

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How to learn from partners' mistakes and successesanalyzing what partner companies and main competitors do, you will see that there is a huge amount of new learning, both due to the successes and the mistakes made by them. Gol linhas aéreas, for example, started offering cheaper flights in brazil based on the concept of “low cost” airlines already established abroad, such as easyjet, jetblue and ryanair.

They are able to issue much more affordable tickets by charging australia whatsapp data higher fees for extra services and limiting costs with distributing snacks inside aircraft, for example. Another classic example is xerox, which over the years dismantled copiers from japanese rivals to try to understand why they were cheaper. Learning from other people's mistakes is advantageous. Many people are conditioned to view business in a % positive way, which is good, but learning to see mistakes and identify what caused failure in projects from other companies or agencies in the segment can help avoid crises, preparing in advance a step-by-step guide on how to face turbulence to face bad times with more serenity.

Step by step to do benchmarkingto put everything we explained above into practice, you can follow a few steps. Select one to three competitors that you would like to monitor. Take the opportunity to also select companies from other segments to ensure insights that go beyond your own area of ​​activity. Establish analysis indicators (qualitative and quantitative) create a table to compare specific aspects of each company based on criteria that you deem interesting for your business.

As for these criteria, in the case of digital marketing, they can be reach, engagement with the brand on social networks, success of content marketing campaigns, quality of content presented and efficiency of landing pages. for you below: pages indexed in search engines; meta tags (that line of code that explains what the website is about) used; website loading speed; website authority on social networks; quality of content; presence on social networks; activities, content, size and engagement of the online community (social networks); website design and social networks; type of language used in texts; specific campaigns.

Get the data for analysisthere are several tools available (some free, some not) that help you with this work. Below, we have separated