A measure for improved data protection - and that is exactly what the General Data Protection Regulation is - was long overdue when it came into force in 2018.
It is an attempt to make misuse of data more difficult, to impose strong sanctions if it is proven, and to actively protect users in all web activities.
That sounds reasonable, doesn't it?
It is therefore possible to address leads and potential customers overseas chinese in canada data in a legally compliant manner, as long as the people concerned retain control over their data and the processing is transparent and traceable.
No reputable company has any problems with this. This approach is part of modern customer relationship management .
Ultimately, it's always about following the rules.
These 6 basic points will make your email marketing GDPR compliant:
Obtain the consent of the recipients
Integrate the aspects of the right of withdrawal
Maintain a procedure directory
Secure consent using a checkbox and opt-in procedure
Enable data transfer
Obtain consent for user profiles as well
GDPR and email marketing - Element 1:
Document the legitimate interest of recipients
With regard to the recipient's consent to receive advertising, nothing has actually changed with the GDPR. This already had to be obtained before and should continue to be so before advertising emails leave your inbox.
If this consent is not given, any form of email advertising is prohibited.
The GDPR stipulates that the consent sovereignty always remains with the user. He can revoke his consent at any time. However, inquiries and/or postal references to relevant content are permitted, as the focus here is on the company's commercial interests.
GDPR consequence: regulated emails!
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