Sitelink Ad Extensions
created to link to other relevant pages on your website.
At least 4 active sitelink extensions are required to be selectable by Google.
Sitelinks can be set up with or without text lines. Up to 25 creations are possible. Dynamic sitelinks are displayed more quickly, but need to be relevant to the ad topic.
Source: Google Ads Help
You can find detailed information in this amazon database article: Google Ads Assets: Important information about sitelinks
#2 Image Ad Extensions
ideal for the visual presentation of products and services.
Is the sight of your work an eye-catcher ? - Then use pictures.
Google recommends > at least three different, memorable images that are relevant to your keywords, ads, and landing pages. Also provide square and landscape images that focus on the most important content.<
Example for image ad extension
Source: Google Ads Help
Try out different visual styles. Dynamic images also allow you to extend image display to your remaining ad groups. An algorithm then assigns your relevant images to suitable ad content.
#3 Snippet extensions
highlights product aspects or services, according to previous category selection.
They can therefore be activated for ads, campaigns or at the account level.
Snippets make sense when you know that your potential customers respond to certain aspects of your portfolio. A travel agency might be able to point out attractive destinations. A service provider might be able to point out special skills.
Keep your snippets free of promotional text and offer real information. Snippets work best as a real asset alongside your advertising message.
Example of Sitelink Ad Extensions
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