What is Conversion Optimization for Websites?

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Once you know your conversion rate, you’ll want to improve it. That’s understandable. Conversion rate optimization (CRO) refers to the process of improving every element of your website so you can drive conversions.

Even the smallest things can affect your conversion rate. For example, the background color of your CTA button may convince people to convert or fail to grab their attention at all. A/B test different colors to see which ones resonate best with your audience.

2018 05 24 08 23 58 WindowsWhat is conversion optimization for websites?

You often see this in brick-and-mortar stores. For example, store owners use end caps to highlight products they want to sell. They might include a large sign advertising a discount on the product.

Because end caps are more visible than longer shelves, they are more iceland phone number list likely to attract more interest from shoppers.

The same concept applies to your website. The benefits of conversion rate optimization include more sales because you are directing buyers to their desired goals.

It’s also a guessing game — at least at first. When you first start the CRO process, you don’t know what will catch your audience’s attention, so you’re making educated guesses.

However, as you gather data, your guesses become more fact-based. You begin to understand your audience and their needs and wants, which makes delivering the right offer at the right time much easier.