Optimizing campaigns with Pmax using Google Ads and GA4 data

[Dimaeiya333]

Use Google Ads and Google Analytics 4 data to optimize your ads for maximum performance. And learn how to maximize your campaign's potential.
Why use Google Ads and Google Analytics 4 data to optimize ads?
Performance Max ads are considered a great way to manage Google Ads across Google-owned channels, making it easier for PPC advertisers to manage their campaigns.

Learn how to combine all of your Google Ads channel options in one campaign. Leverage Google's AI (Gemini) to show ads across all channels and optimize budgets based on performance.

In practice, we have seen great results from our clients' campaigns with maximum performance, but it definitely makes me wonder which channels performed best in practice.

Think about what insights you could gain from collecting data and quickly testing the AI ​​used in your campaigns. It could help you fine-tune and improve campaigns for specific channels. And even use insights from panama mobile database Google Ads on other advertising platforms!

Examining peak performance data
Looking at the maximum power data is easier said than done.

Google is cautious about providing certain campaign information. For example, within Google Ads (and also when retrieving data from Google Ads using the API), advertisers cannot analyze performance results by channel, cost per conversion, or conversions.

I think Google uses Performance Max for two main purposes.

Google likely realizes that certain advertising channels, such as Google Discover, function primarily as brand interactions rather than bottom-of-the-funnel interactions.

And because marketers mostly measure ad results by performance, like conversions or clicks, I think advertisers haven't embraced these ad formats.

Google's maximum performance can force advertisers to use channels they didn't originally choose, under the guise of overall optimized performance. Marketers benefit from serving AI-optimized ads, but at a cost. We can't remove channels from maximum performance, which significantly impacts overall conversion performance.

If Google Discover negatively impacts performance, Google will stop showing your top-performing ads there. Or, it will continue to show your ad on Google Discover, increasing usage of this advertising channel at the expense of conversions and optimal performance for your campaign.