About ad overlap and reevaluation

[Dimaeiya333]

Did you know that within Google Ads, you can track keyword-level auction insights and automated reports that make it easier to find information on how to improve your bids and optimize your ads?

Simply select the Create a Custom Report option in Reports . The output should be a table configured by keyword, domain, and quality score (i.e., ad relevance). Next, choose whether to display search overlap rate (highest to lowest), total impression share, and winning impression share.

The report can be run on a daily or weekly basis, with up-to-date information delivered directly to your inbox. This makes it easier to monitor the competitive landscape and adjust your offers to stay ahead of the competition.

The suitability of the pages showing your ads
Will your content ad appear on relevant pages? No need to worry about that spain mobile database anymore. Just create content type packages in advance. You can do this using Standard Inventory , Expanded Inventory , and Limited Inventory (with excluded links). You can find these options in your account settings under the Content Relevance tab .

New is the ability to view the estimated impact of the displayed ad on given pages, which will help you decide which pages to include in which inventories. However, if you want to limit the display of your content within games, then you will be interested in another point.

Placement of ads within game content
Placing your ads on as many platforms as possible is a good way to attract new customers. However, not all ads are suitable for all platforms. If you don't want your ads to be associated with the gaming industry, there is an option to limit this association.

Why is it not a good idea to display advertising content within games? There are two main reasons:

People who play games want to play the game, not buy products and services. That's why there's a low level of interest.

Developers often place ads in easy-to-navigate locations, which means they're easy to accidentally click on, which means you end up paying unnecessarily for clicks that are made by mistake.

How to disable ads in games?
Open the ad campaign that the restriction applies to. Next, go to Content > Topics . Edit the topics using the pencil icon and select the ad group. Click Edit all targeting. Add topic targeting. Check the box to exclude the Games topic . Don't forget to save your selection.