In addition, validation of the persona

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Ideally, all employees involved in the company's marketing should make suggestions on what to include in the persona design. In this sense, techniques such as brainstorming, positioning matrix and other tools are useful. It is necessary to make it clear that ideas will not be judged and that the important thing is to have many suggestions, as they are important for creating the persona.

Furthermore, be sure to value diversity so that different belarus whatsapp data ideas emerge. Prototype the prototype stage serves to transform all good ideas and include them in the creation of the persona. That's why it's important to encourage people involved in this task to offer as many suggestions as possible. This makes it possible to create incredible and appropriate personas, helping to obtain good results from marketing campaigns.

must also occur. This way, it is possible to make the necessary adjustments and understand who the business really wants to sell to. Therefore, it is worth using design thinking to build great personas for the business. What are the main doubts when creating a persona? When following the five steps listed, it is possible that some doubts may still arise regarding this process and even the specific conditions of your business.