Make a call to action

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And during the decision stage, your conversion ads should convince readers that you are the brand for them through product reviews, testimonials, demos, discount offers, etc. These types of content support conversion rate optimization (CRO) because they provide proof that your solution is working, making potential buyers more likely to consider your product.

Identify the goal you want your conversion ad to achieve hong kong number data or the action you want your readers to take, and write words that inspire them to take that action.


The call to action is the part of your copy that tells your reader what you want them to do next. It's one of the most important parts of your content and an essential element of conversion copy because the call to action is what helps turn prospects into customers.

Before writing your call to action, ask yourself the most important question, “What do I want my reader to do?”