Refine your keyword list

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Another way to narrow your targeting to increase your impression share is to refine your keywords to only high-intensity, core terms. Search intent is critical when optimizing for a specific metric like impression share because you want your ad to only show when it matters most.

By targeting keywords with transactional intent rather than informational i vietnam mobile database ntent, you narrow down eligible impressions to users who are more likely to make a purchase.

Diversify campaign types
This Google Ads impression share tip shouldn’t come as a surprise given the rise in popularity of campaign types outside of the typical standard search or display campaigns. When considering impression share, you’ll want to take a holistic look at your account . Try to include a variety of campaign types in your campaign to fill in the gaps that your impression share rate can’t fill.

Using multiple strategies, such as video, local services ads, and more, will help improve your business’s overall performance in Google Ads. Plus, multiple campaign types ensure you maximize impression potential across all touchpoints in the customer journey.

Improve your ad text
While you want to try out a few different campaign types to maximize your overall impression share, you should also still focus on ad quality. A strong ad will appear higher in the SERPs - increasing your top and absolute highest impression rate and overall impression share. (Not to mention, it can help increase your conversion rate too!).

First, look at your ad text and check if you meet the basic requirements, such as including keywords, calls to action, etc. Additionally, you may want to utilize more ad assets (formerly known as ad extensions) such as images, structured snippets, and the like to make your ad take up more space in the SERP.

Increase your impression share and grow your business
While impression share may be one of the many metrics you track, it’s important not to underestimate its importance when tracking the success of your ad campaigns. Remember, impression share can have a major impact on the reach and visibility of your ads, which can impact the overall performance of your Google Ads account. Tracking and optimizing this metric can lead to better results and growth for your business. Be sure to regularly review all relevant metrics and use the tips in this article to improve your ad campaigns and achieve success.