What content brings leads into my CRM that aim to close a deal?

[Shishirgano9]

This is helpful in determining the value of the content that drives visitors to your website. Use the first-touch attribution model to answer questions like

What content drives the most revenue at the top of my funnel?
How much revenue did my blog generate?
Last Touch
The Last Touch Attribution Model attributes 100% of doctor database revenue to the last interaction with the contact that occurred before the sale.
This determines the value of actions taken at the end of the sales funnel. Use the Last Touch Attribution Model to answer questions like

How much revenue is attributed to sales activities?
Full Path
The Full-Path Attribution Model distributes 90% evenly among the four "large" interactions and divides the rest among the remaining medium interactions.
This model takes into account the important phase between the first interaction and the closing of the deal. 22.5% of the earnings go to the first interaction, 22.5% to lead creation, 22.5% to deal creation, 22.5% to the last interaction and the remaining 10% is distributed equally among the remaining interactions.

Use this model to understand which content generates the most revenue. It can help answer questions like

What drives traffic to my website?
What motivates visitors to fill out forms and sign offers?
Linear
The Linear Attribution Model distributes revenue evenly across all interactions that occurred before the deal was closed.
This can be a useful baseline report because it helps you see how contacts interact before closing a deal.