Structuring coding and evaluating data

[Shishirgano9]

NEAR/1 (po* OR behind OR ass OR backside)) AND (baby OR son OR daughter OR toddler*)

This search is not final, but is intended to be a first step to illustrate the possibilities that topic monitoring can have. The articles found are often more selective than with brand monitoring, as the search is tailored precisely to the goals of the project. The database of articles has grown through brand and topic monitoring and can be evaluated effectively in the next step.

The unstructured monitoring contributions are 99 acres database now coded using machine learning or human analysis. The first step involves coding the mood (often on a scale of 3) in order to assess the experiences and reports of users. The second step involves thematic coding of the contributions in terms of topic clusters and tags (keywords). For Pampers, topic clusters such as "POS", "service", "durability" or "quality" may be of interest. In conjunction with tags such as "does not last", "immediately sore" or "too expensive", the needs of the target group can be specifically identified.

Social media intelligence software

According to the comparisons, combinations and filters by brands, terms, topics, moods, etc., the needs can be visualized and evaluated more and more precisely.

Why should I integrate my social media into my overall online marketing?