Winning page (above the fold):

[kexej28769@nongnue]

Too much jargon and arcane technical language: Our research using the feedback feature on the Mouse Flow page shows that the unaccredited-investor ICO audience is not sophisticated. They typically live outside the US and have a command of English. Most are young males (18–35) who have made money from speculative activities on the internet (affiliate marketing, AdSense arbitrage, and of course other cryptocurrencies). When we surveyed them, many people didn’t initially thailand number data the concept. In our winning page (below), we downplayed a lot of things!
Below is the new page that increased leads (email opt-ins) by 253%. Combined with the email follow-up sequence shown below, it increased token sales by almost 100%.


Here are some elements that we believe made a difference:

Very clear headline (which we further improved in post-processing).
A simple explanation of what the company does
Urgent Need to Buy Now - Get 50% off tokens if you buy before the countdown timer ends
Press mentions requested and used
Social proof from economics; tapping into the meme can be powerful because it is always easier to float downwards than upwards. “Data is the new oil” is a current meme.
More persuasive elements (below the fold):