Before you start, email them the article as an attachment and give them the URL where the article will be published. Pull out some key points to show the highlights. The idea is to give them early exclusive access and gently encourage them to write a relevant article.
The Content Marketing Institute team is the best at this.
42.
Did you cite anyone's research? Mention anyone's tools? Cite any of the authors?
Every link in your article is an opportunity cayman islands phone number list to reach out, start a conversation, and perhaps attract a new ally in content promotion. To them, you're a hit with the press.
People love to share things that mention their work.
43. Try cold email marketing
We're not experts at this, but there are professionals who get huge results by sending smart email copies to the right people. Curious? What does a smart email look like? Here are some cold email templates to get you started.
44. Issue a press release
Still a useful currency for journalists, the press release is an effective way to promote news content, especially when it involves original research, a strong opinion, or a new angle on an old topic.
45. Answer HARO related questions
"Help a Reporter" (also known as HARO) is a service some journalists use to find sources. As a possible source, it's a way to get coverage for your topic.