Set KPIs and campaign goals for the event. Your sales team should be looking at this event with a clear ROI focus. There is no hope of running into the right person. Intuition is good, but it is inferior to the calculated strategy proposed here.
Tip: KPIs are also important for the outreach team (copywriter, researcher, SDR).
KPIs for the sales team: meetings held, conversion to sales. For those with extremely short sales cycles, you can also track the Closed Won business.
6. , during and after the event.
In addition, the plan should include details bulgaria phone number list of how to work with partners, including the SDR's day-to-day routine.
Step Two - Preparation
At this stage, the content of the event is being prepared.
1. Conference Topic
We suggest choosing a central theme for the event. Come up with something that resonates with both your goals and the conference.
For example, at INBOUND'18, the organizers chose the theme "OUTBOUND at INBOUND". They decided that it would be enough to just wear T-shirts with this inscription. They were right! It attracted attention and interest.
The conference was a marketing event, and marketers often repeat "outbound is dead" and "outbound versus inbound" as a mantra. The implication that two people can actually work together effectively is often something new to the participants.
Tip: Coffee (or any energy drink) is a great way to stay active during a conference. If your event attendees are millennials, you can try to entice them with smoothies and a variety of vegetarian food. However, in this case, skip the plastic cups and offer branded reusable cups instead.