Email Marketing and the Important Role of Information Security

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With marketing becoming primarily digital, email in particular has become a huge driver for generating more leads, conversions, and ultimately revenue.

It ranks above other distribution channels like affiliate marketing, SEO, and even social media. In fact, email marketing was found to be the preferred channel of most marketers in a survey conducted by Gigaom.

While it may be easy to simply click and send a bunch of emails, the least of our worries is a full inbox. Email is considered one of the most valuable online distribution channels, but it is france cell phone number list also one of the least secure. With users’ personal information at stake, the email channel must be protected at all costs.

Ultimately, it's not just about ensuring that your marketing campaigns are effective, but also protecting your brand reputation and keeping your customers, past, present or future, safe from email marketing scams and cyber attacks.

Email Marketing and the important role of information security 1

Email Marketing and the Important Role of Information Security

What is a phishing email?
Fraud is a major threat to marketers as it can directly impact marketing efforts and return on investment (ROI) significantly.

According to Venture Beat, for every $1 spent on email marketing, there is a $38 ROI (some even believe the number is as high as $42).